Very rude to multiply the diamond amounts needed by 15-20, but only increase the ones earned by 5 and the ones already owned by 10. I was 6 diamonds away from an item, now I need 180 more, which is a lot more in terms of both purchasing cost (about twice as much) and earning time (about five times as long). Bad enough that it wanted $60 for a single virtual item before they made it impossible to earn the equivalent in-game. Its a cute game, but the greediest thing Ive ever seen even before the new money-grabbing update. Im seriously considering deleting it now.